Toronto Toyota Dealer is Giving Away a Yaris on Facebook

Mississauga is giving away a free Toyota Yaris on Facebook

I have some big news in the world of Car Dealer Facebook giveaways!!!
A Toyota dealer in my back yard has just launched the biggest Facebook Giveaway in Ontario’s history ( I think .. I have no proof and do not plan to research this).
They are giving out a brand new F$%# IN car!!

When I think of Car Dealer Facebook Giveaways this is what comes to mind:

  • Free IPAD
  • Free Car Detail
  • Tickets to a concert

Toronto Automotive Marketing Guru Brent Wees just let me know that Mississauga Toyota is ready to Pony Up a brand new Toyota Yaris to the winner of their new Facebook Contest which is crowned as “Park a Yaris”. You heard right, a car dealer is giving away a free car via their dealership Facebook page.

With the new Facebook Timeline, I find it a bit trickier to quarterback these type of promotions due to the layout restrictions.  If you simply click the box just left of “Like” you will see the Park a Yaris tab.  I’m glad to see that Mississauga Toyota had thought this out before launching the promotion.  I personally think the old layout was way better to when trying to draw attention to the “Contest”.

As of today Mississauga Toyota has 952 “Likes” but I’m sure you will see that number multiply as the name of the game is getting friends to also join in the fun.  

Take a read of the official Press Release.  PS…. I joined the contest!

OFFICIAL PRESS RELEASE:

In the social media space usually dominated by the big car brands, Mississauga Toyota, a single-point dealership, has taken a leap into the world of Facebook contests in a very big way.

With the Park A Yaris Contest, their goal is simple – to give away a 2012 Toyota Yaris Hatchback. But, through a fun and engaging world on their Facebook page, they’ve taken one of the more mundane elements of driving – parking – and turned it into an exciting way to enter for a chance to win weekly prizes and the Grand Prize of a Toyota Yaris.

In the last 12 months, Mississauga Toyota has been shifting their advertising efforts online and this contest represents their greatest achievement to date. With a rich interactive entry mechanism, users can select the colour of their Yaris, add their profile picture and explore a virtual parking lot filled with exciting illustrations. With a heavy focus on sharing, users earn extra entries for every friend that enters the contest after they’ve referred them.

Combined with a very modern and urban design, this ambitious project illustrates Mississauga Toyota’s commitment to standing out as an innovative dealership and marketer.

Mississauga Toyota is a family owned and operated business located at 2215 Dundas St. East just west of Highway 427 in Mississauga, Ontario.

Check out the Park A Yaris Contest right here

 

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Working both in the dealership and on the vendor side, I have spent the last 10 years of my life studying the car business. I love car dealers. I love blogs. I am The Dealer Geek.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Jeremy Wiggell

    Not that I am a cynic but I see in the contest rules that there are conditions –

    “winner must sign and return within five (5) business days of notification a declaration and release prepared by the Contest Sponsor, which, among other things: (i) requires him/her to correctly answer a mathematical skill-testing question without mechanical or other aid; ”

    Even so, kudos to the dealer for the competition it will certainly put them on the mapand they have the sprir of good social marketing. Also, good luck to all contestants.

  • Thanks for the comments Jeremy. I just wanted to weigh in to clarify that it’s standard practice for contests to contain this sort of legal in their rules and regulations. I can’t remember one online promotion or contest I’ve been in that hasn’t contained a clause like this in the rules & regs.

    Since Glovebox is Mississauga Toyota’s agency it’s our responsibility to contact the winner as soon as possible to ensure they understand all next steps in collecting their prize.

    We’re very excited about the contest and hope it gets Mississauga Toyota all the attention they can handle!

  • Interesting to say the least. We saw Motors.co.uk recently launch a series of giveaway campaigns and the response and increase in followers was huge.

    We see companies doing really well from the competitions where you are required to share and like a certain picture, normally a picture of the prize which also contains a caption. On the other hand, if a dealer has the ability to construct their own app page successfully then I would have to say it should be done this way, most certainly for big giveaways like a car. It also allows your dealership to provide a brand experience when the customer selects the tab which is great!

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