It shouldn’t come as any surprise that I am “all in” when it comes to building a Personal Brand as a sales professional.
Lately it seems there is finally a branding movement in the Automotive Retail world among retails sales guys and gals.
The days of pressing your nose up against the showroom window and waiting for a “lay down” to pay your rent are over.
If you are a 100% commission salesperson you are pretty much self-employed. Why wouldn’t you invest in, umm, I don’t know, how about YOU!
A new generation of sales pros are entering the retail automotive space and they’re “Drinking The Veterans Milkshake” (don’t know what that means? Watch THIS VIDEO).
Creating blogs, shooting videos, being active on Social Media, and turning your phone into a weapon is what separates the new kids on the block from the lot lizards of the past. We know that the Internet is the most important source for car buyers.
The question is “Are you there to answer their questions?”.
This Personal Branding movement is not smoke and mirrors I promise.
Heck this little blog your are reading right now has over 2500 Unique Monthly viewers and has allowed me to create relationships with Automotive Professionals all over the world.
But…. it’s hard frigging work.
Okay… back to the post.
One of my favorite things to do when talking through city streets of Toronto, is to listen to Podcasts. I have around 20 that I subscribe to and think I have band with for a few more.
Automotive Success puts out a pretty good weekly 10 minute segment, that interviews sales pros and vendors from around America.
I had heard a few episodes with Robert Wiesman, and he really caught my attention.
Maybe it’s his enthusiasm, or his “cool guy” voice that won me over. Either way, this cat stood out from the hundreds of interviews I’ve sat through over the past couple of years.