The Dealer Geek

Is this even the same blog?

After reaching 2 years in the blogosphere, I felt that The Dealer Geek needed a fresh new makeover before we head into the new year.

A lot of people ask me how I can make a WordPress site look so unique and different then the Plain Jane “out of the box” blogs they are so used to reading.

Here is my secret…..

I have little to no website design skills. Writing HTML code is something I really have no interest in learning.

What I love doing, is writing content that is going to help car dealers across Canada and the United States. There are many different platforms you can use for your business’s blog but I’ve been very successful with WordPress, and more specifically the Thesis Theme.

MY REAL SECRET WEAPON IS A GUY NAMED BRENDAN WENZEL

I met Brendan through some online research I was doing on Contest Marketing. It was actually my first ever blog post on TDG, you can read it here; “How to run a social media campaign with Contest Burner” (the only comment was from Grant Cardone).

Brendan is an on-line marketing whiz kid from the U.S.A. who has escaped the 9-5 grind and setup shop in Costa Rica. There Brendan is obsessed with surfing every day and starting online businesses.

My obessions is producing content and helping dealers. Brendan makes things kick ass on-line. It was an easy decision to outsource the design. I see too many car dealers with hideous blogs. If you don’t have the time to learn web design, OUTSOURCE IT!

BRENDAN TALKING ABOUT WHAT WE DID WITH THE BLOG

WHAT DID I CHANGE?

Said goodbye to the old black and yellow for a cleaner look
Updated sidebar to help navigate and find previous articles
Added “Categories” to the Navigation Bar to help sort by topic
Email Sign Up in the Navigation Bar to help build my email list
Social Buttons in the sidebar look cleaner and more 2012

I really wanted to change the header as the flip cam, crappy old laptop, and BMW looked like it was designed in 1997.

They don’t even sell FLIP cams anymore!

For any new readers that want to see the old site , I was sure to take a snapshot before I changed over. I didn’t hate the old site, I was just ready for a change. A few readers say I should have kept the old look as it was very BOLD.