When I started with Kijiji Autos in March 2011 we were doing the happy dance sitting around 4 Million Unique Visitors on a monthly basis. This happy dance was a pretty small party, considering our Autos team grand total was 4 ( I was the fourth).
Fast forward to last month and WHAM-O, we crawled over the 5 million mark. Now I know what you are thinking…. “That’s not fair, that includes all of those golf club and concert tickets users”.
Nope. Not the case.
This number is specifically measuring the Autos section of Kijiji.ca. Typically 40% (ish) of Kijiji visitors are looking for Cars and Trucks.
What is a Unique Visitor?
A Unique Visitor is a metric that measures a unit of traffic to a website. In the chart above it is counting each visitor only once in April.