How to turn your website into a lead monster – Webinar

Coupons, Pop – Unders, Incentives, Call to actions…….. you have all these on your website right???  Don’t worry you are not the first one to have that “oh shit” look on their face.

Amir Rezvani from DealerOn put out this 45 minute webinar that I truly believe will help you understand what website conversion is all about. I know, I know every vendor you deal with uses the  word “conversion” and in some cases they have no idea what they are talking about.  After being involved in creating over 1000 automotive websites, Amir has moved into Warrior Status in the on-line conversion arena.  All that this guy does is examine car dealer websites all day and all night so I’m pretty confident these numbers aren’t pulled out of a hat.


What you will learn:

  • What you need on your homepage to push visitors to the high conversion zones (used inventory, specials etc;)
  • How to create forms that will convert – Size does matter 😉
  • Vehicle detail page keys to success (most important page on the whole site!)
  • How to give your customers a reason to contact you

If you have to get into work 45 minutes early to watch this or stay 45 minutes late it is well worth it.   Video is best watched in full screen. There is no sound for the first 10 seconds.

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Ryan Thompson

General Manager at Ernie Dean Chevrolet Buick GMC in Alliston, ON. Sharing with you everything I can about the car business.

Please note: I reserve the right to delete comments that are offensive or off-topic.

2 thoughts on “How to turn your website into a lead monster – Webinar

  1. Ryan – The name of the game is exposure. Exposing your manufactures products and services to the masses, by the way of internet marketing. In my opinion, I think the best and most direct way for any franchise automotive dealer to spread the word to the masses, about his or her manufactures products or services is by using (Domains or automotive slogans). The 3 reasons that I say that is because they are important to the success of any dealership. #1. They create or plant the seed in the consumers mind . #2 After the seed is planted in the consumers mind it builts excitement and the consumer can see or feel the benefits of using this product. #3 After the first two settle in that means that there is only one thing left to do, and that is to take action.

    Domains such as ( and ( create pictures in the minds of the consumers that create a call to action. Maketing with Domains is now starting to be the number 1 attention getter on the internet today. All the major search engines Google Canada / Yahoo Canada / recognize the fact that domains are used as major marketing tools that will create calls to action. Domains are a play on words that create pictures in the minds of the consumers and creates a call to action. Try it and see for yourself type into any of the above major search engines mentioned and see what happens.

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