Coupons, Pop – Unders, Incentives, Call to actions…….. you have all these on your website right??? Don’t worry you are not the first one to have that “oh shit” look on their face.
Amir Rezvani from DealerOn put out this 45 minute webinar that I truly believe will help you understand what website conversion is all about. I know, I know every vendor you deal with uses the word “conversion” and in some cases they have no idea what they are talking about. After being involved in creating over 1000 automotive websites, Amir has moved into Warrior Status in the on-line conversion arena. All that this guy does is examine car dealer websites all day and all night so I’m pretty confident these numbers aren’t pulled out of a hat.
What you will learn:
- What you need on your homepage to push visitors to the high conversion zones (used inventory, specials etc;)
- How to create forms that will convert – Size does matter
- Vehicle detail page keys to success (most important page on the whole site!)
- How to give your customers a reason to contact you
If you have to get into work 45 minutes early to watch this or stay 45 minutes late it is well worth it. Video is best watched in full screen. There is no sound for the first 10 seconds.
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