Five Alive – April 2011 – Must Read Articles


five blog posts to read


As snow sprinkles the downtown core on a typical April day in Toronto I thought it would be a great opportunity to put together the Top 5 Articles for April.  Feel free to comment on any of these great pieces from around the intraweb.

  1. Service Sucks – Alex Snyder points out the lack of marketing dealerships do on their service department.  With 70-80% of a dealerships revenue coming from the back end why do we continue to leave out service content on our website??
  2. The Internet Sales Guru Ninja Thought -Leader Nobody – Funny guy Joe Webb does another hilarious spoof on the new wave of internet trainers. Hope he isn’t referring to me 🙂
  3. Automotive Advertising with Video SEO – Paul Potratz is a guy I’ve been following closer for the last 6 months.  This guy puts out amazing content and some pretty clever vids. Dealers making custom videos without knowledge of Video SEO are really throw Sh__ at the wall.
  4. Beyond Offers – With all the focus on Facebook and Social Media I thought Chris Brogan’s article on “offers” would make sense
  5. Ford Taurus in Regina – Ok I don’t care about the Ford Taurus. But I do care about one of the best car dealer blogs in Canada. This is the type of content dealers should be producing themselves.

General Manager at Ernie Dean Chevrolet Buick GMC in Alliston, ON. Sharing with you everything I can about the car business.

Please note: I reserve the right to delete comments that are offensive or off-topic.