I’m extremely excited to announce The Dealer Geek’s first Facebook SuperDealer. There are very few dealerships that have their Facebook strategy positioned for success like MB Motorsports, a used car dealer in New Jersey. The best part about Facebook is you do not need a huge budget to come up with something that will work. I’ve been a fan of MB Motorsports Facebook Page for around 5 months and I watch every Facebook Fishbowl giveaway. Wait a second……this isn’t a huge franchised store with a Donald Trump budget. This is an independent used car dealer with over 5000 fans and some serious social media game. I spoke with Jesse Lehman co-founder of Mb Motorsports to find out more about this superstar store.
Interview with Jesse Lehman
Give me a brief history of the dealership (years in business, location, cars sold per year, how competitive is the area):
MB Motorsports is a family owned dealership specializing in everyday cars for everyday people. We are located in Tinton Falls, Central New Jersey – a few miles from Asbury Park, where Bruce Springsteen got started. We currently average a little over 100 used sales per month.
When did you start your Facebook Fan page and how many “Fans” do you have:
We started our Facebook page in Nov of 2008 and now have over 5000 fans.
How do you get your Fans to interact and participate in discussions?
Engaging Content – We run contests where fans win free car details, restaurant.com gift cards, ipods, and other cool stuff. We talk about what our audience is interested in such as cars, movies, local restaurants and things that appeal to regular people. We put up 100’s of fun pictures of previous customers with their cars, some of them laying on the roofs or jumping in the air. Not once have we advertised something for sale on our page. Facebook for us is a great way for our dealership to connect with previous customers, prospective customers & local businesses on their turf, in a casual, non –invasive way.
What has been your most successful campaign with Facebook?
I’d have to say our weekly free detail contest draws the most attention. We have sold more than a handful of cars to people we met from coming in for their free detail. They come into our dealership, we show them around, their kids sit on our motorcycles and they end up leaving as dealer advocates. These people become our friends and they remember us when they know someone who needs a car.
What do you have in store for 2011 with Facebook and Social Media?
I’ll be keeping up to date on great blogs like these and we’ll have some exciting SUPRISES in store for 2011!
Do you feel it is important to have the whole dealership “buy in” to social media?
Absolutely. I stress to my team that social media is an easy way to stay fresh in the minds of their circle of people. Something as minor as checking in to our places page everyday will let people know you’re there if they need you. The other day I called a friend from high school who I hadn’t talked to in over 15 years. On that phone call I signed up for 100 sub prime leads a month from his company. I would have never known what he even did if it wasn’t for him checking in at his places page that morning. It just so happened that I was in the market for these leads and there he pops up. Social media worked for him that morning. Amazing!
By Ryan Thompson:
Ryan is the Canadian Account Manager for CarChat 24, and also the founder of The Dealer Geek a site to provide the basics for “America North” aka Canada. Follow his 2 twitter handles : @ryan_carchat and @thedealergeek