Don’t Be The Dealer That I-Frames Their Inventory

I thought it would be fun to put this quick slideshow together on the dangers of I-Framing your inventory into your dealership’s website.
It’s not just me that is hating on this archaic practice.
Kevin McKillop from Moveyourmetal.com just posted this article over on Driving Sales – Thousands Lost In Sales When You I-Frame Your Inventory

“It’s very oldschool, it’s bad for business and to put it bluntly, it’s just being cheap – Kevin McKillip”

 

Your Turn

Why are dealers in 2013 still cutting corners? It can’t just be about being cheap! Share your thoughts below.

ps. I I-Framed the slideshow into this blog post…… sue me!

Working both in the dealership and on the vendor side, I have spent the last 10 years of my life studying the car business. I love car dealers. I love blogs. I am The Dealer Geek.

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