Does Social Media Sell Cars? w/Paul Potratz – Recorded Webinar

When Paul Potratz agreed to host a webinar for the new series I’m producing with Kijiji, I was super excited.

A lot of dealers have been asking me how Social Media is supposed to help them sell cars.   Paul is the man on this topic, so I knew I had to reach out to him.  Let’s get these dealers some answer for once and for all!

Twitter feed was loving the webinar

I honestly thought Paul was going to run everyone through the Facebook Basics:

  • Business Page vs Personal Page
  • What to post
  • Don’t be too spammy

WRONG!!!  What did he cover you ask?

You will have to watch the video below.  I will warn you that this is the 2nd webinar I have ever been involved with and when using Go To Webinar there are several moving parts (I think I’m almost there!).

The first 5 minutes is a bit annoying because one of the mics was on so you will hear some breathing.  After that it is smooth sailing.

I will be adding our first recorded webinar to the blog shortly.  You can see the slides here: Writing Ads for Autos Classified Sites

Thank you to all 130 dealers and marketing friends that stayed the full hour and were active in the discussion afterward.

What topics should we do in the future?

Please use the comment box below to let me know what webinar topics would interest you.  Don’t forget to sign up for updates, don’t worry I won’t spam you.  This will be one way to make sure you catch these live and can get in on the my favorite part…. Questions/Answers at the end.

Working both in the dealership and on the vendor side, I have spent the last 10 years of my life studying the car business. I love car dealers. I love blogs. I am The Dealer Geek.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Ryan I think that you should touch on the responsibilities that a sales person has to his or her employer and visa versa. In todays marketing age the salesperson is responsible for assisting the dealer in which ever way they can that will attract and inform consumers about their dealership. On the other hand each dealer principal is responsible to the sales person for directing and producing all avenues of revenue in the sales marketing game, print / digital / radio / television.
    The internet is the fastest growing media in the world and by having your own dealerships website you can attract visitors from all over the globe. Once the dealer has his or her own dealerships website they can purchase Automotive Domains that control the internet and will have consumers waiting on their website for online purchasing. They say that a picture is worth a thousand words, a Domain such as http://www.findatruck.ca is priceless because of 3 major reasons 1. it directs internet consumers to certain dealerships websites for online purchasing. 2 it creates both interest and curiosity so much so that when any consumer who comes into contact with any of our over 120 automotive Domains they automatically type the Domain into their computer using Google Canada Yahoo Canada Bing.com just to where it takes them. 3. By using Domains each consumer is directed to each dealerships website for online purchasing. With over 500 million websites on the internet today , it pays to use Domains as a way to direct consumers to your dealerships website for online purchasing no matter where you are located on the globe.