When I spoke with Kijiji head Ran Ravitz in 2010, he promised us lots of enhancements to the Kijiji Autos platform to give consumers better transparency in the buying process for customers. While Ran has gone on to bigger and better things, Kijiji has delivered their latest upgrade. Sellers will now be able to buy the CarProof report for vehicles they’re offering or attach the preexisting report to their listing. Used Vehicle Information Packages still remain mandatory for private sellers but dealers are relying on the far more comprehensive CarProof report for 3rd party verification. CarProof has been an important feature on autotrader.ca to help drive traffic and leads to dealers.
CarProof reports to roll out across Kijiji Canada’s autos classifieds
Partnership brings added value to autos classifieds, making it easier for consumers to access vehicle history reports
London and Toronto, Ontario, January 5, 2010 – CarProof® today announced a national partnership with Kijiji Canada to provide its online classifieds users across the country with easy access to CarProof vehicle history reports. When it comes to buying or selling a used vehicle on Kijiji.ca, individuals and auto dealers now have access to the CarProof report offering them third-party verification on the condition of the vehicle.
With more than 3.6 million Canadians visiting autos.kijiji.ca each month, buyers range from first-time novices to experts possibly searching for their dream car. This new partnership makes it easy for everyone to quickly access or request a CarProof report, giving potential buyers added confidence in the quality and value of the vehicle. At the same time, individuals and auto dealers looking to sell used vehicles can also easily purchase a CarProof report as part of the listing process or easily insert the vehicle’s pre-existing CarProof report with no additional charge.
In addition, vehicle listings at autos.kijiji.ca now include a CarProof search filter, giving users the ability to search only for vehicles that are accompanied by a CarProof report. For listings that do not include a vehicle history report, an online car buyer can easily send a quick request for the seller to send them a report.
“We are thrilled about the integration of our vehicle history reports with Kijiji’s autos listings,” said Paul Antony, President of CarProof. “Kijiji’s ever-increasing dealer and for-sale-by-owner (FSBO) listings base combined with our reports makes for a winning proposition for buyers and sellers alike.”
Shopping online for a vehicle is becoming increasingly popular among Canadians. In fact, research conducted by Leger Marketing on behalf of Kijiji Canada this year showed that the majority of Canadians are going online when it comes to shopping for a used vehicle, with one out of three shoppers turning to an online classifieds site like Kijiji.ca to find a vehicle. The research also showed nearly 50 per cent of used car buyers acquire a copy of the vehicle’s history report. This partnership between CarProof and Kijiji Canada will make it easier for Canadians to request and view these reports.
“Bringing CarProof reports to the Kijiji platform is a win-win situation for both buyers and sellers,” said Chris Harris, Senior Manager, Strategic Accounts, Kijiji Autos. “Third-party verification on the condition of a vehicle gives car buyers added peace-of-mind and confidence which typically leads to an easier and sometimes faster sale for sellers. It’s also a great way for sellers to further promote their inventory and set themselves apart from their competition.”
CarProof listings are already available for thousands of vehicles for sale on Kijiji and sellers posting new listings to the site will now have the option of including a CarProof vehicle history report.
CarProof, a London, Ontario company, was started in 2000 to provide the most comprehensive, accurate and timely used vehicle history reports available in Canada. In addition to being the Official Report of the OADA-TADA New Car Dealers of Ontario, CarProof is used by the government of Alberta and PEI as part of their provincial registry, endorsed by the Motor Vehicle Sales Authority of British Columbia and the Insurance Corporation of British Columbia and by the major motor vehicle manufacturers in Canada. CarProof is also the sole supplier of vehicle history reports to both Manheim Canada and ADESA Canada auctions for all of their U.S. import vehicle and arbitrations. For more information about CarProof, visit www.carproof.com.
About Kijiji Canada
Kijiji, which means “village” in Swahili, is the number one classifieds site in Canada, connecting nine-million buyers and sellers each month. Kijiji.ca offers Canadians a free, easy, and local way to buy, sell, and trade goods and services in their community. With local sites for more than 99 cities and towns across the country, Kijiji makes it easy for Canadians to find exactly what they’re looking for in their own community. Kijiji Canada is part of the eBay Classifieds Group, the global leader in online classifieds with a global presence in more than 20 countries and 1,000 cities. www.kijiji.ca.
By Tim Felsky:
A graduate of the University of Western Ontario, Tim Felsky has pursued his passion in the automotive industry since completing his studies. Outside of automotive, Tim spends most of his time working with technology.