If you are shooting video of your used inventory, why not consider throwing a little funny business into the equation. Let’s be honest your under $10,000 units are not going to be in any Jay-z music videos, so at least make them stand out!!!. Kelley Blue Book rewarded Clark $10,000.00 for winning their video review contest(shown above).
I have only seen a handful of dealers that are willing to break out of their tight ass corporate environment and add some fun to what they do.
Here are a few I think have it down:
- Steve Marshall Ford – 2005 Ford Taurus
- Ken Beam – The original video Guru. Check out the amount of views he gets.
- Acton Toyota – May be tough if you have little to no production skills. These guys are the masters.
I would like to stress that if you are not funny DO NOT DO THIS. Have a few people outside the dealership watch it. If the general consensus is they did not get it…..leave it alone.