Everything I Know About The O.F.A. / GM Program

One of the best partnerships General Motors has secured is definitely with the O.F.A.

That stands for the Ontario Federation of Agriculture, not the Ontario Farmer’s Association which is what everyone (including myself) had initially thinks.

I can’t tell you how many customers walk through the doors of Truckville (Ernie Dean Chevrolet) who are clearly farmers and know nothing about the O.F.A. program.

Which is a shame because they could’ve missed out on MASSIVE savings if they were not informed.

I decided it was time to write about my experience with the O.F.A. program at the dealership I manage.

Ernie Dean Chevrolet Buick GMC is located right smack dab in the heart of Farm Country….Alliston Ontario.

Heck, our annual festival is called the Potatoe festival.  Most of the guys I grew up with and am still good friends with are local potatoe farmers.

A lot of them had no idea about this deal or how it worked.

So here is the jist……

The O.F.A. is the largest general farm organization in Ontario.   That claim was made right here on their website.

They have over 37,000 farm families across the province!!!

There is definitely power in numbers. 

VLOG#001 – 2019 Chevrolet Silverado – Trip to Toronto Autoshow

New 2019 High Country

In this video I take a trip to the 2018 Toronto Auto Show on my quest to explore the new 2019 Chevrolet Silverado, which will arrive at our dealership August/September.

Since close to 60% of all of our sales are Chevrolet and GMC trucks, we are beyond excited for the arrival of this vehicle.

Unfortunately, they wouldn’t let me inside the truck to showcase the push button start, big ass back seat, super secret compartments in the back seats, and of course the upgraded High Country trim.


I was fortunate enough to catch a 4 minute presentation on some of the highlights of the new truck.

Be sure to subscribe to my YouTube Channel if you want updates when new videos go live.

What’s different on the 2019 Chevrolet Silverado?

Here is an article I published on the Ernie Dean website – 10 Reasons to Love the New Silverado

Thanks to my driver and camera man Brian for helping out with this VLOG.



DealerTalk Conference Is Heading to Calgary October 1st


marcus sheridan

Marcus speaking at our Toronto event


After 3 years of hosting Kijiji’s annual DealerTalk conference in Toronto it’s time to GO WEST!

Following up on our 3rd sold event in Toronto we decided to take the show to Calgary on October 1st and showcase some of the best speakers on the circut for our Western Canadian dealerships.

Alberta consists of some of our most loyal and progressive dealers on Kijiji so it was a no-brainer to host the event in cow-town.

What you need to know:

When: Thursday October 1st

Where: Arts Common, Calgary, 205 8th Avenue S.E – Visit Website

Time: 8am Registration.  Event Duration 9am – 130pm.  Half Day event

Food? Of course!!! Breakfast and Lunch is provided

How Much?  Only $99 per ticket.  $89 if you buy multiple tickets.  Buy tickets here (only 150 available)

Marcus Sheridan to headline again!!

So after hosting 3 of these conferences I haven’t been moved as much by any speaker as I was by Marcus Sheridan.  Okay, that’s a lie.  Theo Fleury was unreal last year but it’s pretty hard to compare those two topics.

I’ve been following Marcus for the last few years and his story about turning his swimming pool company around back in 2008 using content marketing is one of my favourites.  Marcus brought some real interesting perspectives to what he though was wrong in the car business.   If you aren’t reading his Sales Lion blog you need to start.

Basically customers want transparency and our industry is still having a real hard time with this.   However, there are a few good examples out there and Marcus is sure to sprinkle those real life examples into this talk.

Marcus is going to be super high intensity.  Don’t be surprised if he doesn’t spend more than 5 minutes on the stage.  Instead, you can find him wandering around the audience getting right into the thick of things.

I chopped up his Toronto presentation into 5 minutes to give you an idea of what you’re going to experience.

You can the entire speaker line up and agenda on the Dealer Talk website — DealerTalk Website

Laura Madison added to the 2015 Dealer Talk Line-Up

I am super excited to announce that we have added one of my favourite car peeps to the 3rd annual Dealer Talk Conference.

Unfortunately my man Robert Wiesman had a conflict so we were faced with a hole in the speaking line up.   Hopefully we can get Robert up to the great white north in the future.

I don’t remember exactly when or where I discovered Laura Madison.   I’m thinking it was around 2013.

laura madison Toronto

Right away I could tell that she was bringing some new heat to the auto biz that very few had a real grasp on.

Personal Branding is something I’ve always bought into.  Once upon a time when I was working in the dealership,  I often wondered why the local realtors had billboards, websites, and flyers.

Why didn’t this happen in the car business?

Both professions are 100% commission and I know (from experience) that you can use some of these marketing/promotional expenses as a tax deduction.

I thought you were supposed to treat the car business as your own business.  That was always the pitch in the interview right?

DealerTalk is back at the Four Seasons May 8th, 2015

Without further ado, I’m so happy to announce that we are back at the gorgeous Four Seasons Hotel in Toronto for the 3rd Annual DealerTalk Conference.

DealerTalk Four Seasons Toronto

This event is key for anyone in the car biz that wants to up their digital game and get some inspiration from some of North America’s best speakers.

Why I couldn’t resist the Four Seasons….. Again

  • One of the coolest main rooms in the city.  Every speaker I have talked to absolutely loves presenting on this stage
  • Big venue but feels intimate, perfect for 300 people
  • Unreal food
  • Lot’s of extra rooms to use for charge stations (phone), media, and of course mingling
  • Sweet cocktail area for the happy hour… or happy two hour 🙂

The only thing we had complaints about in the past, was the price of the Four Seasons rooms for our out-of-town guests.  This year we have set up a deal with a close by hotel that is going to provide us with a special DealerTalk rate.

Sign up for the Insider’s List to get updates on hotel specials

Since the event is on a Friday this year, why not stay for the whole weekend!  Maybe the Leaf’s will be in the playoffs.

Probably not.

I promise there will not be snow in May.

Why did you move it from March to May?

  • Less conference competition
  • Too close to March Break
  • No more competing with the annual Mining Conference in Toronto.  I’m being serious.  It was impossible to book hotel rooms in Toronto when 5000 miners from around the world flock to the big smoke
  • May is much nicer to make a weekend out of than March. Let’s be honest

I will be publishing multiple blog posts leading up to the event so keep checking back in.  I’ve also setup this Insider’s List for anyone that wants alerts or updates

Sign up for the Insider’s List

Anything different you want to see at this year’s DealerTalk Conference?

Chime in below in the comments.

A Dealer Geek Makeover: Time to Get Noticed!

Hey everyone, I just wanted to post a quick note about some exciting news about what’s going on here at TheDealerGeek.com.

I’ve decided it’s time to give my website a full makeover so your experience while visiting my site will be much more enjoyable

Starting with the completion of this post, the makeover will begin!

For those of you who are geeky about WordPress, I’m switching from the Thesis framework to the Get Noticed! Theme.


If you’re not familiar with Get Noticed! it’s the theme that was originally developed by Michael Hyatt for use on his own website.

You may have also seen the theme in action over at DealerRefresh or on MarketPunch.com.